![]() Since Google ranks web pages with video higher than those without it, such proactive measures help to improve the digital visibility of the blog. ![]() These days, many bloggers create a video to accompany the textual content of their blog. While YouTube is the largest video-sharing platform, you need to understand that the use of video in marketing is not restricted to this platform. There are more than 50 million active content creators on YouTube alone. That way, people are likely to be more receptive to video, and brands will be in a better position to convey their message. Since smaller organizations are usually on a tight marketing budget, the use of video marketing strategies provides them with a fair ground to compete with established organizations.Īnother major contributor to the popularity of video is the fact that video caters to the audio and visual senses of an individual. Videos can be shot on smartphones, edited with free tools, and uploaded to platforms like YouTube that are available for free. ![]() These days, it is possible to create video content for all budgets and themes. Brands have been quick to adapt to this trend, and most organizations have included video as a part of their digital initiatives.
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